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Why Choose This Course
Qualified marketing experts who are in-the-know will be invaluable assets of the future. Secure the skills and expertise to prepare for the challenges of the new marketing frontier.
Studying for a marketing qualification at Academies Australasia is a chance to learn from industry experts about the marketing sector.
Training is delivered in stages which correspond to AQF Levels IV-VI. The preferred pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate IV before commencing the Diploma or Advanced Diploma. Students who follow this pathway therefore achieve more than one qualification.
Training is delivered in stages which correspond to AQF Levels II, IV, V, and VI. The prefer pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate IV before commencing the Diploma. Students who follow this pathway therefore achieve more than one qualification.
Applicants without the previous level qualifications will be considered if they have relevant qualifications and/or vocational experience.
We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants.Qualifications are delivered over 20 hours per week.
Assessment methodology may include but is not limited to: observation, project/report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.
Year 11 or equivalent certificate of senior secondary education.
Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be arranged.)
Administration Fee (Non-refundable):
› A$ 300
Confirmation of Enrolment Fee (Non-refundable):
› A$ 20 for a course no longer that 12 months
› A$ 40 for a course longer than 12 months
2 DAYS (20 HOURS)*
› 9.00am — 1.00pm and 2.00pm — 6.00pm + 4 hours Online
4 NIGHTS (20 HOURS)*
› 6.00pm — 10.00pm + 4 hours Online
*Availability depends on enrolments. Where an enrolment is accepted for a particular stream and that stream is discontinued, the student will be offered a place in an alternative stream. If that is not acceptable, the student will receive a refund in respect of studies not yet undertaken.
Don’t miss your intake date. There are 36 teaching weeks per annum divided into 4 terms of 9 weeks each. The academic year begins in late January and ends late November. Primary intakes are at the beginning of each term.
Choice of subjects may be limited in mid-term intakes
| Subject | Code | Competency |
|---|---|---|
| Interpersonal Communication | BSBCMM401 | Make a presentation |
| BSBCRT401 | Articulate, present and debate ideas | |
| BSBMGT407 | Apply digital solutions to work processes | |
| BSBWRT401 | Write complex documents | |
| Market Profiling | BSBMKG401 | Profile the market |
| BSBMKG408 | Conduct market research | |
| BSBPRO401 | Develop product knowledge | |
| Marketing Communication I | BSBMKG417 | Apply marketing communication across a convergent industry |
| BSBMKG418 | Develop and apply knowledge of marketing communication industry | |
| CUAWRT401 | Edit texts | |
| Consumer Behaviour | BSBMKG419 | Analyse consumer behaviour |
| BSBMKG409 | Design direct response offers | |
| Vocational / Employment Outcome: Entry level marketing officer, Customer Service Advisor, Office Administration Assistant, Sales employee | ||
| Subject | Code | Competency |
|---|---|---|
| Marketing Communication II | BSBMKG523 | Design and develop an integrated marketing communication plan |
| BSBADV503 | Coordinate advertising research | |
| BSBADV507 | Develop a media plan | |
| BSBMKG510 | Plan e-marketing communications | |
| Marketing Trends | BSBMKG507 | Interpret market trends and developments |
| BSBDES602 | Research global design trends | |
| BSBMKG501 | Identify and evaluate marketing opportunities | |
| Marketing Project | BSBPMG522 | Undertake project work |
| Marketing Research | BSBMKG506 | Plan market research |
| BSBMKG508 | Plan direct marketing activities | |
| Marketing Audit | BSBMKG514 | Implement and monitor marketing activities |
| BSBMKG515 | Conduct a marketing audit | |
| Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive | ||
| Subject | Code | Competency |
|---|---|---|
| Promotional Marketing | BSBADV602 | Develop an advertising campaign |
| BSBADV603 | Manage advertising production | |
| BSBADV604 | Execute an advertising campaign | |
| BSBADV605 | Evaluate campaign effectiveness | |
| Marketing Strategies | BSBMKG605 | Evaluate international marketing opportunities |
| BSBMKG606 | Manage international marketing programs | |
| BSBMKG608 | Develop organisational marketing objectives | |
| BSBMKG611 | Manage measurement of marketing effectiveness | |
| BSBMKG603 | Manage the marketing process | |
| Marketing Plan | BSBMKG609 | Develop a marketing plan |
| BSBMGT616 | Develop and implement strategic plans | |
| Leadership | BSBMGT605 | Provide leadership acro |
| Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive | ||