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SYDNEY COURSES - Marketing and Communication

Why Choose This Course

Qualified marketing experts who are in-the-know will be invaluable assets of the future. Secure the skills and expertise to prepare for the challenges of the new marketing frontier.

Studying for a marketing qualification at Academies Australasia is a chance to learn from industry experts about the marketing sector.

Training is delivered in stages which correspond to AQF Levels IV-VI. The preferred pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate IV before commencing the Diploma or Advanced Diploma. Students who follow this pathway therefore achieve more than one qualification.

  • Study Path
  • Delivery and Assessment
  • Entry Requirements
  • Other Fees
  • Typical Timetable
  • Start Dates

Training is delivered in stages which correspond to AQF Levels II, IV, V, and VI. The prefer pathway is for students to complete the various lower level qualifications which culminate in the higher qualification; i.e. Certificate IV before commencing the Diploma. Students who follow this pathway therefore achieve more than one qualification.

Applicants without the previous level qualifications will be considered if they have relevant qualifications and/or vocational experience.

We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants.Qualifications are delivered over 20 hours per week.

Assessment methodology may include but is not limited to: observation, project/report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

Year 11 or equivalent certificate of senior secondary education.

Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be arranged.)

Administration Fee (Non-refundable):
› A$ 300

Confirmation of Enrolment Fee (Non-refundable):
› A$ 20 for a course no longer that 12 months
› A$ 40 for a course longer than 12 months

2 DAYS (20 HOURS)*
› 9.00am — 1.00pm and 2.00pm — 6.00pm + 4 hours Online

4 NIGHTS (20 HOURS)*
› 6.00pm — 10.00pm + 4 hours Online

*Availability depends on enrolments. Where an enrolment is accepted for a particular stream and that stream is discontinued, the student will be offered a place in an alternative stream. If that is not acceptable, the student will receive a refund in respect of studies not yet undertaken.

Don’t miss your intake date. There are 36 teaching weeks per annum divided into 4 terms of 9 weeks each. The academic year begins in late January and ends late November. Primary intakes are at the beginning of each term.

Choice of subjects may be limited in mid-term intakes

Certificate IV in Marketing and Communication (BSB42415)

CRICOS Course Code: 093123G

Duration: 6 months (2 terms / 18 college weeks)

Cost: A$2,000 /term

SubjectCodeCompetency
Interpersonal CommunicationBSBCMM401Make a presentation
BSBCRT401Articulate, present and debate ideas
BSBMGT407Apply digital solutions to work processes
BSBWRT401Write complex documents
Market ProfilingBSBMKG401Profile the market
BSBMKG408Conduct market research
BSBPRO401Develop product knowledge
Marketing Communication IBSBMKG417Apply marketing communication across a convergent industry
BSBMKG418Develop and apply knowledge of marketing communication industry
CUAWRT401Edit texts
Consumer BehaviourBSBMKG419Analyse consumer behaviour
BSBMKG409Design direct response offers
Vocational / Employment Outcome: Entry level marketing officer, Customer Service Advisor, Office Administration Assistant, Sales employee

Diploma of Marketing and Communication (BSB52415)

CRICOS Course Code: 093124G

Duration: 9 months (3 terms / 27 college weeks)

Cost: A$2,000 /term

SubjectCodeCompetency
Marketing Communication IIBSBMKG523Design and develop an integrated marketing communication plan
BSBADV503Coordinate advertising research
BSBADV507Develop a media plan
BSBMKG510Plan e-marketing communications
Marketing TrendsBSBMKG507Interpret market trends and developments
BSBDES602Research global design trends
BSBMKG501Identify and evaluate marketing opportunities
Marketing ProjectBSBPMG522Undertake project work
Marketing ResearchBSBMKG506Plan market research
BSBMKG508Plan direct marketing activities
Marketing AuditBSBMKG514Implement and monitor marketing activities
BSBMKG515Conduct a marketing audit
Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive

Advanced Diploma of Marketing and Communication (BSB61315)

CRICOS Course Code: 093125F

Duration: 9 months (3 terms / 27 college weeks)

Cost: A$2,000 /term

SubjectCodeCompetency
Promotional MarketingBSBADV602Develop an advertising campaign
BSBADV603Manage advertising production
BSBADV604Execute an advertising campaign
BSBADV605Evaluate campaign effectiveness
Marketing StrategiesBSBMKG605Evaluate international marketing opportunities
BSBMKG606Manage international marketing programs
BSBMKG608Develop organisational marketing objectives
BSBMKG611Manage measurement of marketing effectiveness
BSBMKG603Manage the marketing process
Marketing PlanBSBMKG609Develop a marketing plan
BSBMGT616Develop and implement strategic plans
LeadershipBSBMGT605Provide leadership acro
Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive