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Marketing and Communication
Qualified marketing experts who are in-the-know will be invaluable assets of the future. Secure the skills and expertise to prepare for the challenges of the new marketing frontier.
Studying for a marketing qualification at Academies Australasia is a chance to learn from industry experts about the marketing sector.
| Subject | Unit Code and Title |
|---|---|
| Marketing Presentation | BSBCMM411 Make presentations BSBCRT412 Articulate, present and debate ideas |
| Digital Communication | BSBMKG437 Create and optimise digital media BSBMKG442 Conduct e-marketing communications |
| Social Media I | SIRXECM002 Prepare digital content SIRXMKT006 Develop a social media strategy |
| Marketing Activities | BSBMKG433 Undertake marketing activities BSBMKG439 Develop and apply knowledge of communications industry |
| Consumer Behaviour | BSBMKG435 Analyse consumer behaviour BSBWRT411 Write complex documents |
| Marketing Meetings | BSBTWK503 Manage meetings BSBTEC303 Create electronic presentations |
| Vocational / Employment Outcome: Entry level Marketing and Communication Officer, Customer Service Advisor, Office Administration Assistant, Sales Employee | |
| Subject | Unit Code and Title |
|---|---|
| Marketing Opportunities | BSBMKG541 Identify and evaluate marketing opportunities |
| Marketing Mix | BSBMKG542 Establish and monitor the marketing mix |
| Social Media II | SIRXMKT006 Develop a social media strategy SIRXMKT007 Develop a digital marketing plan |
| Marketing Communication Plan | BSBMKG552 Design and develop marketing communication plans |
| Marketing Project | BSBPMG430 Undertake project work |
| Customer Service | BSBOPS505 Manage organisational customer service |
| Marketing Content | BSBMKG555 Write persuasive copy |
| Market Research | BSBMKG543 Plan and interpret market research BSBMKG544 Plan and monitor direct marketing activities |
| Marketing Audit | BSBMKG545 Conduct marketing audits |
| Personal Development | BSBPEF501 Manage personal and professional development |
| Vocational / Employment Outcome: Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader | |
| Subject | Unit Code and Title |
|---|---|
| Marketing Strategy | BSBMKG621 Develop organisational marketing strategy |
| Marketing Process | BSBMKG622 Manage organisational marketing processes |
| Digital Strategy | BSBTEC601 Review organisational digital strategy |
| Marketing Plan | BSBMKG623 Develop marketing plans |
| Innovation and Change | BSBSTR601 Manage innovation and continuous improvement |
| International Marketing Programs | BSBMKG625 Implement and manage international marketing programs BSBOPS601 Develop and implement business plans |
| Business Networks | BSBTWK601 Develop and maintain strategic business networks |
| Public Relations | BSBMKG628 Lead organisational public relations |
| Organisational Change | BSBLDR601 Lead and manage organisational change |
| Advertising Campaigns | BSBMKG626 Develop advertising campaigns BSBMKG627 Execute advertising campaigns |
| Vocational / Employment Outcome: Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager | |
*Direct Entry into Diploma of Marketing and Communication (BSB50620) is possible if students have the following:
** Direct entry into Advanced Diploma of Marketing and Communication (BSB60520) is possible if students have the following:
